Yahoo - need to check account tactic setting for match type

From Eventum 3046:

account tactic setting is not something the CCC will even check so we would
still look at the keyword level data. Given that is set to advanced still, in
performance reports at the match type level, the click data will come in for
advanced for any word still set for advanced but the conversion data will all be
set to exact. This can only be fixed right now by changing each keyword to exact
on Yahoo. I will file a bug asking if we should check this setting, but am not
even sure it is a great idea.

On Tue, 31 Mar 2009, 12:22:51 EDT, Ami Henton wrote:

> Hi Bill,

> Last week, I changed the Rentals account match type settings from
> advanced to standard at the account tactic settings level in the Yahoo
> UI, but the changes are not reflected in the CCC. Brian at Yahoo said
> the switch automatically sets all lower levels to serve with standard
> mappings, but leaves the existing settings in place. I'm guessing
> that's why the change is not reflected in the CCC. Do you recommend we
> change the match types at the individual keyword level in order to synch
> up with the CCC or does it matter?

> Thanks,

> Ami