STAT: Variance in the Avg position value between Admax and STAT UI

Steps:

1. Log into Admax

2. Navigate to SEM ->Reports, click on Create Reports tool

3. Submit a request to create a report

-> for organic distribution by day at the keyword/source level

-> for the selected accounts "Avalon Bay" and "Ever Bank"

4. Download the report from the View Reports section

5. Log into STAT, http://tsa.getst.at/

6. In the Project tree, select the project "Avalon Communities", in folder "Client" double click the site "Avalon Bay"

7. Move to the Keywords tab

For the first list of keywords for the Account: Avalon Bay, Search Engine: MSN/Bing Search, Day: 06/14/2010, cross verify the keyword Avg position values column matches to what is shown in STAT

From Admax - TSA Report In STAT - UI

Source/Keyword Avg Pos Source/Keyword Avg Pos

apartment fremont 37.0 apartment fremont 35.0

apartment stamford 29.0 apartment stamford 4.0

apartments for rent in danbury ct 83.0 apartments for rent in danbury ct 68.0

apartments for rent in long island 79.0 apartments for rent in long island 42.0

Observed there are four different values in the avg position first list of keywords

Note:

1. Observed there are no differences in avg position values for other search engines Google Organic, Yahoo Search for the account "Avalon Bay"

2. Also checked for another account "EverBank" and found there are no differences in avg position values for all the search engines including MSN/Bing Search as expected