Details
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Type:
Sub-task
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Status: Closed
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Priority:
Major
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Resolution: Fixed
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Affects Version/s: Platform Team
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Fix Version/s: Platform Team, May 2014, May 2014 2
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Component/s: None
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Labels:None
Description
From the Eniro RFP:
We both sell sponsored links campaigns for Google and Bing isolated but also as a package. Either as a fixed ratio: x% of budget towards Google and y % of budget towards Bing or as a dynamic spend allocation on a day to day basis.
Recent events have put a much higher relative importance of Bing than previously indicated in the RFP– we need to upgrade the importance of Bing-support.
• If you have not already confirmed Bing support, please provide more detail of your possibilities to include this support in line with Eniro project plan.
We have previously implemented Bing for other Subscribers, but it is not currently supported in the AML platform. It will be supported though direct dollar (or other currency) allocation of budget to each Publisher (Google, Bing). Controls will allow for budget transfer between publishers to reach spend goals. This transfer can be controlled to be only in one direction, if needed, and is set to only transfer from Bing to Google by default. As with other AML budgeting, this reallocation is done on a daily basis.
