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  1. AdMaxLocal
  2. AML-2400

Enable Google Day Parting through turning off GBO and switching to manual bidding

    Details

    • Type: New Feature
    • Status: Closed
    • Priority: Major
    • Resolution: Won't Fix
    • Affects Version/s: Platform Team
    • Fix Version/s: Platform Team, May 2014, May 2014 2
    • Component/s: None
    • Labels:
      None

      Description

      The idea is to set up Duda customers as we do today, let them run for a few weeks while GBO settles in and adjusts to the marketplace, and then turn off GBO, set the max bids appropriately (perhaps 150% of the average CPC) then allow AdWords to bid based on max bids and turn on day-parting?

      Jeff chimed in with:
      ...disabling GBO will prevent AML from optimizing clicks … additionally, partner support will need to regularly monitor for new campaigns, waiting a few weeks and turning off GBO for each and every new SE campaign going forward. StB may also take a hit with day-parting turned on. Is maintaining a high StB a priority, what about maximizing clicks – or is Duda willing to compromise these in order to deliver clicks only during a portion of the day?

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            • Assignee:
              Unassigned
              Reporter:
              brian.mccarthy Brian McCarthy (Inactive)
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              • Created:
                Updated:
                Resolved: