Details
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Type:
New Feature
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Status: Closed
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Priority:
Major
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Resolution: Won't Fix
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Affects Version/s: Platform Team
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Fix Version/s: Platform Team, May 2014, May 2014 2
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Component/s: None
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Labels:None
Description
The idea is to set up Duda customers as we do today, let them run for a few weeks while GBO settles in and adjusts to the marketplace, and then turn off GBO, set the max bids appropriately (perhaps 150% of the average CPC) then allow AdWords to bid based on max bids and turn on day-parting?
Jeff chimed in with:
...disabling GBO will prevent AML from optimizing clicks … additionally, partner support will need to regularly monitor for new campaigns, waiting a few weeks and turning off GBO for each and every new SE campaign going forward. StB may also take a hit with day-parting turned on. Is maintaining a high StB a priority, what about maximizing clicks – or is Duda willing to compromise these in order to deliver clicks only during a portion of the day?