Subscriber user can track calls data for each merchant via Reseller UI

DEMO: Total calls for the merchant will be displayed in the AML Reseller UI Merchant/Reports view as a table- see attached

For Rushmore, Call data will be reported at the merchant level (not campaign or keyword level) by MONTH (see separate story for weekly data)

UI will also include total leads from AdWords and total Leads from GA (see aml-3281 and aml-3224) reported as "Onsite Actions"

Title of Table is "AdWords Performance"

Rows will display "Month Year"

Columns are:
Impressions
Clicks
Spend (in subscriber currency)
Calls
Onsite Actions (Adwords leads + GA leads)
Total Leads (Calls + Onsite Actions)
Cost per Lead (Spend / Total Leads - in subscriber currency)

For the Cost/Lead Column, if Leads = 0, then the result is "n/a"

It is understood that the >0 values in the Cost/Lead column may not reflect the timing of when the Lead occurred related to the cost for the period reported.