AML Algorithm optimizes leads for target budget for single and multiple distributions

DEMO:
Within the first day of launching, performance should yield max number of leads for a given monthly budget.

A lead is defined as: a call or any event from GA (onsite actions).

per Leads data (at keyword level), algo optimizes leads for a target budget

Default values will be applied in the system, e.g. BA level Conv Rates, Merchant level Target CPA, etc.

Multi distribution:

DEMO:
Within the first month of launching, performance should yield max number of leads for a given monthly budget.

A lead is defined as: a call or a form submission (to collect email or ask a question).

per Leads data (at keyword level), algo optimizes total leads for a target budget