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  1. AdMaxLocal
  2. AML-3469

Subscriber user enters Monthly Budget which is allocated to Google and Bing (without Subscriber setting to allocate budget % across networks)

    Details

    • Type: Story
    • Status: Closed
    • Priority: Major
    • Resolution: Fixed
    • Affects Version/s: None
    • Fix Version/s: Mercury
    • Component/s: None
    • Labels:
      None

      Description

      DEMO:
      After user selects BA+Location pairs and enters Total Monthly Budget, the UI (attached) displays the total and allocated monthly budgets across networks.
      Distribution-specific fields are NOT editable for this story.

      Requirements:
      AML determines the default allocation see below for proposed calculation -(per the StacieW method) - The monthly budget will be split out based on the weighted averages of the estimated clicks and then adjusted by CPC.-

      -Crude examples for illustration purposes and not necessarily for implementation:-

      • -For example, If the max number of clicks and CPCs are the same for Google and Bing then the monthly budget will be split 1:1.-
      • -If Google estimates twice as many clicks and the CPCs are the same, then the budget will be split 2:1.-
      • -If the max number of clicks are the same for Google and Bing but Bing max CPC is half that of Google, then the budget will be split to favor Bing, 2:1.-

      -This scenario assumes the subscriber did not specify how the budget will be allocated across networks - see AML-3496-

      UPDATE: 10/14/15

      Due to Nate's objections to the original calculation any budget entered into the aggregate quote range text box will be divided among distributions based on distribution specific reseller properties (GOOG_BUDGET_ALLOCATION, BING_BUDGET_ALLOCATION, etc.). By default the Bing/Google split should be 1:3 and the person onboarding the reseller should make sure this is the case.

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            • Assignee:
              Madhan Madhan Pulipati [X] (Inactive)
              Reporter:
              autumn Autumn (Inactive)
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              Dates

              • Created:
                Updated:
                Resolved: