Tech Ops user can import Google Analytics data from AdWords and BingAds by merchant

If the subscriber makes Google Analytics data available to AML (reporting analytics/tech ops) teams, then this data will be downloaded from GA and imported into the AML db - a similar process to the call data loading by merchant by day. The precise format of the report is tbd (Jason is investigating).

GA data should be available for both Bing and Adwords if both distributions are enabled and the subscriber configured GA correctly. Total "Goal Completions" from Bing per GA report should be imported into the "Leads from Google Analytics" (and Onsite Actions for the UI) field for Bing distribution. Total "Goal Completions" from AdWords per GA report should be imported into the "Leads from Google Analytics" (and Onsite Actions for the UI) field for AdWords.

Alternatively (for MoFuse landing pages), Analytics would track EVENTS (and not GOALS) which are captured from the BEHAVIOR/EVENTS side pane reporting menu. This may suffice for all subscribers. The attached Events report aggegrates events by day but sadly does not include the merchant account/property name so upon exporting, the file name should be modified.

The other attached sample Google analytics report includes the Goals if that is engineering's preference. There will be one for adWords and another for bing. Column J "Goal Completions" is the value that will be imported per distribution per campaign.

This report template gets us conversion data with our campaign names and keywords from analytics events:

https://analytics.google.com/analytics/web/template?uid=_JY5jFejTUSzxiAOQ3iNOA