Fetch reach estimates from TP API for Facebook BA in AML

TP provides a reach estimate API at customer level. So basically, we will have to use a default customer that will be used to get the reach estimate. For each estimate call we will have to send/update

• Industry ID (at customer level)
• Age (use AML default)
• Gender (use AML default)
• Demographics - Interests & Behaviors (use AML default)
• Location Types (use AML default)
• Locations (all locations)

This will then return us
{
"users": 1,
"cpcMin": 2.0,
"cpcMedian": 3.0,
"cpcMax": 4.0
}

Here, Users is a returned number for the estimated Potential Reach of Facebook Users based on the targeting specifications passed.

AML will have a min and max clicks defaults for each BA which would then be used to calculate budget for selected Primary BA and BL combination.

Min Budget = cpcMin(TP) * minClicks(AML)
Max Budget = cpcMax(TP) * maxClicks(AML)
Also includes implementation of click volume based on the budget range.