Campaign Service returns 0 budget as sellable

I have created an order for 'Spa Resorts in Auburn (Alabama)'. I took a sellable BA and BL, and deleted all the keywords but 1 neg keyword. This gave me a BES response of $0.00. The UI is not listing this as unsellable.

mysql> SELECT * FROM mms_common.businessAreas where id=10001;
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1 row in set (0.37 sec)

mysql> SELECT * FROM mms_common.businessLocations where description like '%Auburn, Alabama%';
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1 row in set (0.37 sec)

mysql> SELECT * FROM biz_function_location.keywords where keywordListID=2595;
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1 row in set (0.01 sec)

http://optus.aq-qa-tomcat1:8080/sapi/rest/campaign/estimates

Response:
{"status":"VALID","criteria":"campaigns (services in ('GOOGLE') and businessAreaId in ('10001') and locationId in ('12015'))","minimumPrice":0.0,"maximumPrice":0.0,"minimumClicks":0.0,"maximumClicks":0.0,"components":[{"status":"VALID","criteria":"campaigns (businessAreaId in ('10001') and locationId in ('12015') and services in ('GOOGLE'))","minimumPrice":0.0,"maximumPrice":0.0,"minimumClicks":0.0,"maximumClicks":0.0,"components":[

{"status":"UNSELLABLE_BUSINESS_AREA","criteria":"campaigns (businessAreaId in ('10001') and locationId in ('12015') and services in ('GOOGLE'))","minimumPrice":0.0,"maximumPrice":0.0,"minimumClicks":0.0,"maximumClicks":0.0,"components":null}

]}]}