This improvement is logged due to an issue discovered in Optus' production environment (email thread "ACTIVE_PROJECTS.TB982_Optus_Digital_Agency - Defect #448 - ODA: PPT: Cancel Scenario failed with TSA")

Problem is that the updateCampaignStatus call takes too long to respond (synchronous call) & the web service times out after 60 seconds. Jason looked into this and determined a big chunk of the time is spent in the seupdate process, which runs after the status is updated at AdWords.

As suggested by the name, the only thing this call affects is the campaign status. seupdate --accounts handles status and targeting. updateCampaignStatus call will never affect targeting, so it's inefficient to run seupdate. Instead, to improve performance, have the Admax Listener write directly to the tsacommon.searchEngineAccounts table to update the status.

Note that our SLA says Optus can only send 12 campaigns at a time (this issue in the email thread came from them sending 216 campaigns in one call) and that the web service should time out after 120 seconds (not 60 seconds))

Note that after this improvement is made, draft deployments will be implemented (see https://www.pivotaltracker.com/story/show/21177103)