Subscriber User can view in Subscriber UI Leads reported from AdWords (as OnSite Actions)

DEMO: Subscriber UI - Merchant/Reports view includes Leads tracked by Adwords as part of OnSite Actions total (AdWords UI refers to this value as "Conversions").

UI will include total leads from AdWords and total Leads from GA (see aml-3281 and aml-3224) reported as "Onsite Actions"

Title of Table is "AdWords Performance"

Rows will display "Month Year"

Columns are:
Impressions
Clicks
Spend (in subscriber currency)
Calls
Onsite Actions (Adwords leads + GA leads)
Total Leads (Calls + Onsite Actions)
Cost per Lead (Spend / Total Leads - in subscriber currency)

For the Cost/Lead Column, if Leads = 0, then the result is "n/a"

It is understood that the >0 values in the Cost/Lead column may not reflect the timing of when the Lead occurred related to the cost for the period reported.

Our tier 1 clients use a Thank You page as a best practice to track the lead from submitting a form. The AdWords Conversion Tracking code will be manually placed on the Thank You page (by the subscriber, merchant or TSA Partner support) and then tracked directly in AdWords. AML will import the data from the AdWords "Conversion" column into the AML db so that we can include in our reporting.

For tips see https://support.google.com/adwords/answer/86276?&hl=en_GB.

Here is a sample of AdWords Conversion Tracking code:

<!-- Google Code for Whitepaper Conversion Page --> <script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 971796087;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "3W5VCPvPxVgQ99yxzwM"; var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript"  
src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt=""  
src="//www.googleadservices.com/pagead/conversion/971796087/?label=3W5VCPvPxVgQ99yxzwM&amp;guid=ON&amp;script=0"/>
</div>
</noscript>