Merchant User can view Leads reported from AdWords (as OnSite Actions)

DEMO: Merchant Dashboard UI - includes Leads tracked by Adwords as part of OnSite Actions total (AdWords UI refers to this value as "Conversions").

Same reports view as subscriber UI, except no Cost/Lead column in the table.

4 graphs: Impressions, Clicks, Costs, Leads

1 Table: Month/Year, Impressions, Clicks, Costs, Calls, OnSite Actions, Total Leads

OnSite Actions includes Leads tracked by AdWords + Leads tracked by GA.

Total Leads = Calls + OnSite Actions.

Additional Info:

Our tier 1 clients use a Thank You page as a best practice to track the lead from submitting a form. The AdWords Conversion Tracking code will be manually placed on the Thank You page (by the subscriber, merchant or TSA Partner support) and then tracked directly in AdWords. AML will import the data from the AdWords "Conversion" column into the AML db so that we can include in our reporting.

For tips see https://support.google.com/adwords/answer/86276?&hl=en_GB.

Here is a sample of AdWords Conversion Tracking code:

<!-- Google Code for Whitepaper Conversion Page --> <script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 971796087;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "3W5VCPvPxVgQ99yxzwM"; var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript"  
src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt=""  
src="//www.googleadservices.com/pagead/conversion/971796087/?label=3W5VCPvPxVgQ99yxzwM&amp;guid=ON&amp;script=0"/>
</div>
</noscript>