Merchant data is aggregated by BA for Algo usage

To increase data set for bid algorithm, we will need to aggregate data across merchants with same BA. This will be aggregated at the reseller level.

However, the actual merchant's data is more relevant than the aggregated data when determining what to bid.

Unlikely to aggregate by BA+Location which would considerably reduce the data set. Knowing which keywords would be helpful regardless of the actual bid amounts particular to the location.